I dint do much to design this concept. By the time it came to me it was largely already finalized. I was provided a 3D model of the template heart and tasked with creating a visualization of the proposed design with the crown, threads of the baseball and astro turf. the threads are dimensional and I believe for the final I gave an stl of the model to be CNC routed out though i'm not quite 100% on the material or how they were manufactured. One thing to note is that there was a proposal to fill the letters with blue resin that was abandoned in the final as it was going to be too labor intensive to fill the curvature but this is why the lettering is thicker in the rendering than the final model. The side by side of the real heart at the stadium is not my photo I found it online I added it here just to give context.